hooked by nir eyal

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. "A must read for everyone who cares about driving customer engagement." I call it "Behavioral Design.". Don't let these words scare you through. Author of “Hooked” and “Indistractable.” Want to overcome distraction? ", The Power of Habit: Why We Do What We Do in Life and Business, ☘Misericordia☘ ~ The Serendipity Aegis ~ ⚡ϟ⚡ϟ⚡⛈ ✺❂❤❣, Bao gia nhung mau LOA AM TRAN tai LAC VIET AUDIO, Readers' Most Anticipated Books of December. Hooked: How to Build Habit-Forming Products By Nir Eyal with Ryan Hoover He is the founder of two start-ups, both of which have since been acquired, and he contributes regularly to magazines like Forbes, TechCrunch and Psychology Today. In that respect, this book does a great job. This book may not provide any grand revelations or have particularly unique/fascinating case studies, but it is sti, Hooked is an excellent (short) book on the use of psychology in product design. I've been reading Nir's blog for a while now so was already a fan. Nir Eyal is an Israeli-born American author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. (nominated for the 2019 Goodreads Choice Awards), “79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”, “Users who continually find value in a product are more likely to tell their friends about it.”, Goodreads Choice Award Nominee for Business Books (2014), "Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no longer needing prompts from external triggers. If you ever wondered why makes people come back to Facebook, Twitter or games like World of Warcraft this books has the answer. Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way. Hooked is the definitive guide to customer engagement and retention in the digital age. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hear from bestselling author Gretchen Rubin on "The Secret to Making and Breaking Habits," industry veteran Josh Elman on "How Twitter Built User Habits", and more! This playbook is ideal for businesses that build products that require ongoing, unprompted user engagement, and therefore need to build user habits within the product to thrive. Excellent, well-written book. He earned a B.A. Below are some of Nir's best articles on how improve concentration, control your attention, and manage distractions. Nir Eyal, Author. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. This book was a huge disappointment. Hooked: How to Build Habit-Forming Products by Nir Eyal. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. This book may not provide any grand revelations or have particularly unique/fascinating case studies, but it is still very valuable (thus the 3 stars, perhaps closer to 3.5). This book is great. Read Hooked or the company that replaces you will. Discover Hooked: How to Build Habit-Forming Products as it's meant to be heard, narrated by Nir Eyal. Do authors seriously think that more words is the same as getting your point across? Comment goes here. Take a star off. The reason why I picked up this book is that I’m developing a human augmentation android app these days and plan to go all out in terms of everything, be it development, design, marketing or whatever. Read on and begin your journey towards becoming indistractable. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. It is full of speculation and misleading 'information'. It has a very big fluff to substance ratio and the little substance it does present is deprived of all nuance. I've been reading Nir's blog for a while now so was already a fan. Author of the book Hooked, Nir Eyal has been researching what makes apps and products we use today so engrained in our daily routines.He has discovered a model used by social media platforms and other services that "hook" users into regular use, making growth of that product massive, but also organic. About Nir Eyal. Hooked by Nir Eyal is a book that explains the use of a 4-step loop to build habit-forming products. If I was building a business right not and had to solve the problem of engagement and was allowed only one book to reference from, this would be it and I think that in itself says a lot. 'Hooked' by Nir Eyal is another one of the must reads that come up in the litany of books about the applications of behavioral science and cognitive psychology. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Click and Collect from your local Waterstones or get FREE UK delivery on orders over £25. ... Hooked is based on Eyal’s years of research, consulting, and practical experience. This book is chock-full of practical cut-to-the-quick advice that start-ups can't afford to miss. Nir Eyal was born on February 19, 1980 in Hadera, Israel.When he was three, his family immigrated to the United States and settled in a suburb of Orlando, Florida. He then worked for Boston Consulting Group and a solar panel installation firm before attending Stanford for his master's degree. I feel b. I'll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. Could there be a behavior more... Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo. However, I found it to be a great book and I did learn a lot. He writes, consults, and teaches about the intersection of psychology, technology, and business. It was refreshing to see a lot of new st. Read writing from Nir Eyal on Medium. However, this book has now made me see the wisdom in that offhand comment. Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the... Nir's Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. When he asked if I wanted to work on the book with him, I immediately jumped on the opportunity. When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. The book is amazingly structured and would definitely make you think about the technologies that have hooked you. I definitely recommend the book. Biography. The general idea is that to engage and keep users to use your product you should better develop a habit you should understand users' true underlying motivators (pleasure/pain, safety/fear, social acceptability/loneliness) , then understand and provide triggers , make users to invest time/money/data into your product, understand users behavior/lifestyle/story to know when user has resources to execute habit. Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as engineering. Practical insights to create user habits that stick. Let us know what’s wrong with this preview of, Published Habits in Hooked by Nir Eyal. In its simplest form the answer is easy – they have a habit forming service that solves the users pain better than the alternatives. Your purchase helps support my work in bringing you my latest research and writing. Good reading on habit making in software, especially in web apps and mobile apps. “Let us remember: One book, one pen, one child, and one teacher can change the world.” There is buzz about this book in the SF tech scene. Goodreads helps you keep track of books you want to read. Update: I ended up publishing a longer version of this - with a discussion of the trend towards more addictive technology in the tech industry more broadly - on the Huffington Post. Correspondingly, all entrepreneurs should have a good understanding of the principals behind building habit-forming products. Nir's Note: This article is part of a series on "The Hooked Model in Action." Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and respo. Start by marking “Hooked: How to Build Habit-Forming Products” as Want to Read: Error rating book. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. Free trial available! Published in: Business, Education, Technology. Do authors seriously think that more words is the same as getting your point across? He has taught courses on applied consumer psychology at the Stanford Graduate School of Business,… More about Nir Eyal Hooked is an excellent (short) book on the use of psychology in product design. Just a moment while we sign you in to your Goodreads account. I will now be recommending this book instead. There. A summary of “Hooked” by Nir Eyal. Quick read into the Hooked Model - which in essence describes the process how the companies can encourage or manipulate users behavior, with following structure: trigger => action => variable reward (the Tribe, the Hunt, the Self) => investment. Good reading on habit making in software, especially in web apps and mobile apps. Nir Eyal is one of them. Why do some products capture widespread attention while others flop? He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 … It has a very clear structure, all information is relevant and to the point. From Nir Eyal, author of the best-selling "Hooked" book. Pass the 'Regret Test' First. Correspondingly, all entrepreneurs should have a good understanding of the principals behind building habit-forming products. Feel free to read more about me here. Blog About Books Lessons Connect Now Hooked: How to Build Habit-Forming Products by Nir Eyal – Summary and Key Takeaways. In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy... What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Perhaps even shorter. Nir Eyal‘s Hooked: How to Build Habit-Forming Products is a critical work in the increasingly important field of psychological marketing, particularly as it applies to the customer experience. What makes us engage with certain products out of sheer habit? There is buzz about this book in the SF tech scene. What is a habit? I'm constantly seeking to follow the works (and words) of those who are solving real problems in the world. Meticulous, well research and concise. What a tool! I feel better already. This workbook is the perfect complement to Hooked. Once you've ordered your updated edition of Hooked, enter your name, email address, and purchase details below to get access to the free Hooked bonus materials. Eyal proposes “The Hook Model” as a design approach for designing habit-forming products. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Read more about the model at the heart of Hooked by Nir Eyal. When I was furiously networking in the summer of 2017, a chance encounter lead to a conversation on books and I heard my quarry say - "I don't read business books that are less than 10 years old". In addition to blogging at NirAndFar.com, Nir's writing frequently appears in The Harvard Business Review, Inc, and Psychology Today among many others. If you have kids, you’ve likely heard about Fortnite. This book should have been 50% as long as it is. I speak about product management all over the world, and this is the single book I consistently recommend as a must-read. The objective literary style spoke to my research-based soul. Hooked by Nir Eyal is one of the few great business books. I decided to read this book, because I am a long-time follower of the author's blog. This is the practical guide you to building your own habit-forming product grounded in valid principles of psychology!! The general idea is that to engage and keep users to use your product you should better develop a habit you should understand users' true underlying motivators (pleasure/pain, safety/fear, social acceptability/loneliness) , then understand and provide triggers , make users to invest time/money/data into your product, understand users behavior/lifestyle/story to know when user has resources to execute habit. I summed up my key learning for you but I highly recommend reading this book There. As a product designer, this book is a perfect introduction to behavioral product psychology. Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. I. I've been an avid read of Nir Eyal's blog (nirandfar.com) for over a year. Actionable steps for building products people love. Change user behavior and retain customers with behavioral design and consumer psychology. I'd recommend this book for anyone that's interested in learning how psychological mechanisms can be used to form habits, and therefore keep people "hooked" on their products. Despite that, the book should have been way shorter. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE . Absolutely loved this book! It's really a must read so you understand the psychology behind what drives our behavior in a world where there's so many services competing for our attention. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. HOOKED BY NIR EYAL Courtesy of @ux.patricia Last week I read the book «Hooked» by @neyal99 which is basically about the techniques and patterns used to build habit-forming digital products. Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, has the answer: these firms created products with habit forming, even addictive, characteristics. The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject. In all fairness, there were synopses at appropriate places in the book, so you could skip any nonsense and go through just salient points. I decided to read Hooked by Nir Eyal because I wanted to learn as much I could about virality. This book has received a lot of attention in and for good reasons. Organized into chapters that break down basic human habits and responses in a theoretical way, it offers concrete examples of organizations that are now among the most successful at building habit-forming products. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to your own product or service. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as engineering. Excellent, well-written book. Gibson is speaking at the Habit Summit in San Francisco on April 11th. However, I found it to be a great book and I did learn a lot. Follow Published on Feb 8, 2013. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Nir Eyal is one of them. The steps and their requirements are discussed in more detail in Hooked by Nir Eyal. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. -Eric Ries, author, The Lean Startup. Despite that, the book should have been way shorter. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. It is a perfect read for startup founders, visionaries, innovators, but also established corporations who aim to understand how … Click on a review below: Get fast, free shipping with Amazon Prime. product managers...or actually anyone who works on a product, (4.5) Really good stuff, actually actionable, I decided to read this book, because I am a long-time follower of the author's blog. Nir Eyal is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." It is not perfect, but Nir gets his ideas and research across very clearly which is something valuable. Organized into chapters that break down basic human habits and responses in a theoretical way, it offers concrete examples of organizations that are now among the most successful at building habit-forming products. “Behaviours done with little or no conscious thought. Other than that - it's a great tool for improving your products, a bunch of great examples and unexpectedly useful learnings about why people behave the way they do. Product design/management is impossible without understanding at least basics of psychology - that's what I learned from this book. He does not have one scenario but explains how the experiences from many fields lead us to a model how we (most likely) can "hook" customers. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way. by Portfolio, Hooked: How to Build Habit-Forming Products. We’ve asked the brightest minds in the field to share their best resources on user behavior with our members. Perhaps even shorter. Be the first to ask a question about Hooked. : Hooked: How to Build Habit-Forming Products eBook: Nir Eyal: Kindle Store. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and responses to business applications. Hooked gives you the blueprint for the next generation of products. I teach a class at General Assembly on Product Management and I always recommend the author's blog to students. Hooked by Nir Eyal in a Nutshell. The bes. The best understanding comes from your own experience- monitor yourself, your friends/relatives, try to replace habits which are already formed by offline/old school things ("job to be done" as Clayton Christensen writes). Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com. The book everyone in Silicon Valley is talking about. Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." I experience this book as a "habit creating tool" inspired by human psychology and behaviour. Welcome back. Would've given it 1 star, but since it got me to actually download the Bible App to see why Goodreads is constantly #8 to its #7, I threw it an extra star. Although focused largely on the technology sector, the ideas the author presents are applicable to any company or individual looking to build something better. I'll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. I believe content and ideas in this book are valuable upgrade to product development. I highly recommend this book for anyone building a technology company or anyone who has interest in products. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. I have learned an incredible amount since then that have and will continue to guide my product decisions and perspective on technology. Nir Eyal is a writer, teacher and consultant who has long advised start-ups and other businesses on designing successful products. ", "For new behaviors to really take hold, they must occur often. In that respect, this book does a great job. 259 Comments 1,261 Likes Statistics Notes Full Name. Given that I think daily about how to make Goodreads better and more engaging for people, this was a useful book. Yep, one way or another, we are all gonna get hooked. This book should have been 50% as long as it is. It's often not about solving a problem or satisfying the user but actually about removing pain that might have been created by the product itself in the first place and how to keep the consumer "in the loop". This book does not stand out that much from new/novel information perspective (that is not what "classics" are supposed to do anyway) but it is a good toolbox for validating your idea or product if it meets the criteria for habit creation. Refresh and try again. Take a star off. Now, read it. After reading it, I know why! Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Note, I never take compensation for writing articles on my blog. Subscribe to www.bookvideoclub.com to receive a new video summary of the best business books every week. I think I knew a lot of it already, but often being forced to think about things again can be useful - and there are a few useful new ways of thinking about things that I learned. It is specially designed to help you build your own habit-forming product or service. It’s a quick read, with the feel of an extended blog post (my only criticism, really). About how ideas spread. It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough.... Nir's Note: This guest post is by Janet Choi, Senior Manager of Product Marketing and Content at Customer.ioMeditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core... NirandFar is about the intersection of psychology, technology, and business. A must read for every entrepreneur and product professional. Everyone devoted to Lean Startup and product development should read this book! Nir's writing is down-to-earth and accessible, his ideas are actionable with section-end bulleted summaries and short exercises. That’s Malala Yousafzai, Pakistani human rights... To see what your friends thought of this book. Based on years of research, consulting, and practical experience, Hooked: * … Buy Hooked by Nir Eyal from Waterstones today! ", there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior. I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. I'd recommend this book for anyone that's interested in learning how psychological mechanisms can be used to form habits, and therefore keep people "hooked" on their products. Goodreads helps you keep track of books you want to read. It's pretty short, easy to read, but provides a comprehensive view on the topic. It’s written in a humble and inquisitive tone. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Hooked is based on Eyal’s years of research, consulting, and practical experience. The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to your own product or service. Previous analyses have included Slack, Fortnite, Amazon's Echo, Tinder, and The Bible App. If you are a product person, I am pretty sure you would have heard about this book. It was refreshing to see a lot of new stories/examples in between some of the familiar ones. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. Loved the way author presented his ideas. What I like about "Hooked" is that author Nir Eyal presents a multi-faceted picture and thinking. Creating products that have high engagement rate is the first step in Lean Startup methodology. Order the updated edition of Hooked and claim your exclusive bonuses. He has also authored Indistractable: How to Control… Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Below I've provided an outline of my notes on the book so that those of us less inclined to read this can still learn the basics. Is there a pattern underlying how technologies hook us? The wildly popular online battle game has amassed over 125 million players and hosts more than 3... Nir's Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. To purchase Hooked outside of the US, please visit our favorite retailers below: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. About why some products seem to catch a fire, capturing widespread attention, while others flop. November 4th 2014 If you like books and love to build cool products, we may be looking for you. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. at Emory University in 2001. ", "frequent engagement with a product—especially over a short period of time—increases the likelihood of forming new routines. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. I remember coming away from that exchange thinking - Waw! It answers the fundamental and intriguing question: Why don’t you ever see advertising from Facebook, Google, Linked In, Twitter or Instagram? He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. In all fairness, there were synopses at appropriate places in the book, so you could skip any nonsense and go through just salient points. It covers a lot of the same stuff in this review, but is likely a bit more polished: Extremely valuable book for anyone building products designed to engage people frequently. We’d love your help. Designed by Elegant Themes | Powered by WordPress, The One Fitness App That Hooked Me For Good, How Netflix's Customer Obsession Created a Customer Obsession, Want to Design User Behavior?

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